Relaunching one of Australia’s most recognisable brands

A major refresh on a well established brand like TPG isn’t the kind of thing that happens regularly, so when this opportunity presented itself to my team we knew it had to be special.

TPG has a long history in Australia and is either loved of hated, but either way it’s recognisable, and being respectful to its history and ethos was at the core of everything we did.

It’s new products needed a strong voice to cut through the rest, and present themselves to customers as a solid, trusted and great value option.

All products and offers needed to be be designed and delivered into market simultaneously. Covering large format print, TV, digital display and social media assets the project involved over 800 deliverable assets for the launch, and has planted the flag for TPG in the Australian Telco market as a strong competitor and reliable brand.