Vodafone’s ‘Double the network’ campaign

It’s not often that a telco finds itself in the position to brag on scale like this.

Doubling the network across Australia was a big deal, and deserved a huge mixed media campaign. This was going to challenge the network dominance that Telsta held over the industry by increasing the network from 400,000 sq kms, to over a 1,000,000 sq kms.

To make the most noise we went to town with station takeovers, TV, radio, digital and many unique print placements. The impact and engagement for this campaign increased brand awareness and perceptions, which positively translated by growing the customer base significantly.