Frequently Asked Questions

  • I’m well versed in a range of different disciplines and can offer my graphic design services in:

    • Advertising

    • Art direction

    • Brand identity and logo design

    • Campaign creation

    • Publishing and layout design

    • Annual reports, business plans and corporate documentation

    • Product design

    • Merchandise

    • Illustration


      Whether you want things printed, only as digital assets, or both, that’s your call.

  • I like to connect with my clients and i’ll work personally with you on your projects, keeping you involved at every step of the process.

    I don’t use jargon or larger agency techniques to try and convince you of something you’re not sure about, this is your business we’re tinkering with, so it’s important you’re confident and comfortable with what we’re doing.

    Together we can solve the challenges you have and create something that you’re happy with, and works for you and your business.

  • No two projects are the same and it’s important to me that the quote we create for your business is fair.

    I have basic rates and packages for a variety of different types of projects and am always happy to discuss options that are going to work better for you.

  • Collaborative, honest, and straightforward. This is your project and it’s important that you feel confident, relaxed and in control throughout the entire process.

  • Seriously? Darth Vader all the way.

How does the branding process work?

It’s broken into three clear stages over six weeks, so you always know what’s happening, what’s expected, and what you’ll walk away with at each step.

  • Week 1 | We meet up

    This is a relaxed but focused conversation where we dig into your business and your goals.

    We’ll typically talk about:

    • What you do, who you help, and why you started

    • What’s working with your current brand (if you have one) and what isn’t

    • Your competitors and how you’d like to stand apart

    • Any non‑negotiables: colours, styles, or brand elements you love or hate

    By the end of this session, there’s a shared understanding of where you are now and where you want your brand to go.

    Week 2 | Your brand blueprint

    Next we’ll build a strategy. Essentially the game plan for everything that follows.

    This usually includes:

    • Audience – who you’re really trying to reach, and what they care about

    • How you want to be positioned in the market (e.g. premium, playful, local expert)

    • The key messages and core ideas you want people to remember when they think of your brand

    • What your tone and personality are. How your brand sounds in words and visuals

    If you already have a solid strategy in place, this stage becomes a review and refinement step, and we move more quickly into design.

  • Creating your brand identity

    This is where strategy turns into visuals.

    During this stage two distinct brand identity concepts are created

    Each concept will show:

    • A core Identity and variations (for different sizes and uses)

    • Colour palette

    • Typography (fonts and how they’re used)

    • Example applications so you can see how it works in the real world

    The goal is not just to make something that looks good, but to create an identity that actually reflects your strategy and tells your story clearly and consistently.

    You’ll review these concepts and give feedback on what feels right, what doesn’t, and what you’d like to explore further.

  • Now we collaborate closely to choose a direction and refine it.

    In this stage, we typically:

    • Select one primary concept (sometimes combining the best parts of both)

    • Make considered adjustments to layout, colour, typography, or supporting elements

    • Test how the brand looks across key touchpoints (web, social, print, signage, etc.)

    Once everything feels right, we can build your brand package.

    At the end of this stage, you’ll receive:

    • Brand guidelines – a clear document showing how to use your logo, colours, fonts, and imagery so your brand stays consistent

    • Logo files – supplied in all the formats you’ll need for both print and digital (for designers, printers, web, and social media)

    • Core assets – such as colour values, font recommendations, and any key graphic elements used in your identity

    We’ll complete this project with a comprehensive, ready‑to‑use brand system, not just a logo.